ALEXANDRA “LEXI” QUINN, MBA
Dynamic and results-driven marketing leader with extensive experience elevating brand presence and driving revenue growth through strategic, omni-channel marketing initiatives. Adept at enhancing market share and optimizing performance for diverse portfolios, including high-value properties and outlets. Proven expertise in crafting and executing data-driven marketing strategies that align with business objectives, from experiential storytelling and email marketing to social media and reputation management. Recognized for collaborating with cross-functional teams, including General Managers and Directors of Sales, to deliver on-strategy marketing programs and position brands as market leaders. Skilled communicator with a talent for influencing stakeholders, building trust, and driving momentum toward shared goals. Passionate about using creativity and analytics to inspire impactful campaigns, engage target audiences, and drive measurable results.
- MBA with Certificates in Marketing Data Analytics, Business Architecture, and Corporate Innovation.
- Improved QoQ and YoY sales volume by increasing online visibility, conversions, branding, UX analysis
- Secured business opportunities and maximized ROI by shifting budgets and improving efficiencies across teams through analysis of consumer data, industry metrics, historical data.
- Web Strategist: targeted web marketing campaigns to increase ranking and conversions through SEO, SEM and global marketing strategies while integrating AI and other solutions. Increased revenue from 1.5M to 4.25M over three years
- Manage large budget campaigns in SMB & Enterprise in retail, real estate, finance, healthcare, products development, Saas, Cybersec, Fintech
Previous clients include Duo, Cisco Cybersecurity, Multifamily Real Estate Firms, Viking Yachts, EZ Docks, Cape Resort Hotels, Optical Retail, Restaurant Franchises - SEO/AEO expert, SEM, PPC, & Social Media Marketing, Google Analytics & GTM, Search Console, HTML, WordPress, Adobe, Content Square, Salesforce CRM, Teamwork CRM, SEMrush, Screaming Frog, HubSpot, Content Writer & Editor,
Cisco Secure – Duo.com | Marketing Data Analyst / SaaS Digital Marketing Strategist – as needed.
- Data Analysis and weekly presentation of web traffic and conversions across multiple platforms- identifying anomalies to solve decreases and creating strategies to increased conversions over 60% QoQ.
- Devise strategies to correct underperformance and increase visibility for multi-national websites.
Master’s Degree – MBA, with certificates in Marketing Data Analytics, Corporate Innovation, and Business Architecture
The Pennsylvania State University, Smeal College of Business － State College, PA – SIGMA NU TAU Honors Society
Bachelor of Arts: International Business / Japanese Language / Economics
Ursinus College, Collegeville, PA
- Advanced Google Analytics
- Multiple Google Tools
- SEMRush
- Hubspot
- Real Estate Specialties
- Organizational Management
Joey Caruso
When something needs to get done—on time, on budget, and beyond expectations—Joey is the guy you call. As the go-to operations and sales support at FOCUS Marketing, Joe brings decades of entrepreneurial and leadership experience to the table. From managing international wine imports to launching successful eCommerce ventures, and leading high-performing teams in logistics, manufacturing, and marketing, Joe has done it all—and done it well. He has a knack for simplifying the complex, solving problems creatively, and turning strategy into action. With a strong track record of driving sales, motivating teams, and keeping clients satisfied, we are equal parts strategists, operators, and relationship builders. Whether we are optimizing KPIs, leading from the front, or rallying support for a cause close to his heart, Joe brings relentless energy and integrity to everything he touches.
The FOCUS Team
At FOCUS, our team of expert digital marketers brings together a dynamic blend of experience, creativity, and strategic thinking. Each member contributes a unique perspective—shaped by backgrounds in data analytics, branding, content, design, and customer experience—allowing us to approach every challenge from multiple angles. What unites us is a shared commitment to driving meaningful growth for our clients, rooted in human connection and real-world results. We believe that the best marketing isn’t just smart—it’s personal, purposeful, and built to last. At FOCUS, we don’t just chase trends; we craft sustainable success stories.